CX • UX • EX

Industry
Leading Experience Management

Three decades of experience management strategy, execution, & support for the world's most innovative organizations
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EX
UX
CX

We build customer experience management programs for  category-leading professional services firms that expect measurable results.

Featured

UX Starts With the Job, Not the Feature

by founder: Steven Keith
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Featured

Great UX Doesn't Run on Autopilot

by founder: Steven Keith
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How to Build a CX Function in Your Firm

by founder: Steven Keith
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The Client Churn Taxonomy Guide

by founder: Steven Keith
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Resources

Stay updated with the latest insights in experience management

Featured

From ClientS to Capital

by founder, Steven Keith
Know which client relationships are losing ground before it shows up in your revenue
See how much of a key client's legal spend is going to other firms — and make the case for consolidating it
Identify regrettable churn before it happens instead of explaining it after the fact
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by the numbers

CX consultants with over three decades of experience

$1.3B
Value created
51+
CX transformations
516k
People Surveyed
388%
AVG CX ROI

The CX consulting firm behind some of the world's most recognized brands.

Who we serve

Industries we work in

Insurance
Two decades of supporting carrier experience functions to drive retention and profitability.
Companies we’re proud to work with:
Selective
Genworth/Enact
Blue Cross Blue Shield
WoodmenLife
“Drawing on deep insurance and financial services expertise, CX Pilots helped us better understand our customers."
Pam Mortenson
Vice President, Strategic Planning Officer
WoodmenLife
Legal
CX for law firms translating client experience into realization, retention, and referral growth
“When firms shift from matter-centric to client-centric thinking, they improve retention, unlock cross-sell opportunities, strengthen trust, increase rate resilience, and create environments where lawyers feel energized by the clarity and purpose of their work."
Silvia Colter
Vice President, Strategic Planning Officer
WoodmenLife
Accounting
CX for accounting firms translating client experience into retention, realization, and cross-service growth.
Companies we’re proud to work with:
Moss Adams
Clark Schaefer Hackett
Pinion
“Working with CX Pilots showed us how great consulting should be. Proactive, detailed, exactly what we needed.”
Pam Mortenson
CX Officer
Pinion
Healthcare
CX for organizations building patient and provider experience that matches their clinical excellence.
Unique Expertise:
We bring the same rigor from regulated industries to healthcare's unique pressures.
Ready to give patients and providers a better experience, together? We build CX programs that fit both.
Banking & Financial
CX for financial institutions translating client experience into deposit retention, wallet share, and cross-sell growth.
Companies we’re proud to work with:
BMO
Morgan Stanley
Want to compete on trust instead of rates? We build the CX and digital experience that makes it possible.
Non-Profit Foundations
CX for mission-driven organizations building public trust into lasting engagements.
Unique Expertise:
We bring the same rigor from regulated industries to healthcare's unique pressures.
Companies we’re proud to work with:
Better Business Bureau
Want to turn public trust into lasting engagement? We help mission-driven organizations make that connection.
Architecture
CX for architecture firms translating owner and developer experience into repeat commissions and referral growth.
Companies we’re proud to work with:
Neumann Monson Architects
Shive-Hattery
"CX Pilots worked tirelessly to help us achieve our goals, leveraging deep B2B knowledge to ensure our success."
Tim Schroeder
President
Neumann Monson Architects
Engineering
CX for engineering firms translating client experience across infrastructure and design engagements into profitability.
Unique Expertise:
One engineering client saw an 8% digital revenue lift and 58% more site traffic.
Companies we’re proud to work with:
National Instruments
Stantec
Want clients aligned from kickoff through delivery, even years later? We build the CX systems to make it real.
Tech
CX for tech companies translating customer experience into net revenue retention and expansion
Companies we’re proud to work with:
IBM
Honeywell
Google
Siemens
Want to turn public trust into lasting engagement? We help mission-driven organizations make that connection.
Insurance
Two decades of supporting carrier experience functions to drive retention and profitability.
Companies we’re proud to work with:
Selective
Genworth/Enact
Blue Cross Blue Shield
WoodmenLife
“Drawing on deep insurance and financial services expertise, CX Pilots helped us better understand our customers."
Pam Mortenson
Vice President, Strategic Planning Officer
WoodmenLife
Legal
CX for law firms translating client experience into realization, retention, and referral growth
“When firms shift from matter-centric to client-centric thinking, they improve retention, unlock cross-sell opportunities, strengthen trust, increase rate resilience, and create environments where lawyers feel energized by the clarity and purpose of their work."
Silvia Colter
Vice President, Strategic Planning Officer
WoodmenLife
Accounting
CX for accounting firms translating client experience into retention, realization, and cross-service growth.
Companies we’re proud to work with:
Moss Adams
Clark Schaefer Hackett
Pinion
“Working with CX Pilots showed us how great consulting should be. Proactive, detailed, exactly what we needed.”
Pam Mortenson
CX Officer
Pinion
Healthcare
CX for organizations building patient and provider experience that matches their clinical excellence.
Unique Expertise:
We bring the same rigor from regulated industries to healthcare's unique pressures.
Ready to give patients and providers a better experience, together? We build CX programs that fit both.
Banking & Financial
CX for financial institutions translating client experience into deposit retention, wallet share, and cross-sell growth.
Companies we’re proud to work with:
BMO
Morgan Stanley
Want to compete on trust instead of rates? We build the CX and digital experience that makes it possible.
Non-Profit Foundations
CX for mission-driven organizations building public trust into lasting engagements.
Unique Expertise:
We bring the same rigor from regulated industries to healthcare's unique pressures.
Companies we’re proud to work with:
Better Business Bureau
Want to turn public trust into lasting engagement? We help mission-driven organizations make that connection.
Architecture
CX for architecture firms translating owner and developer experience into repeat commissions and referral growth.
Companies we’re proud to work with:
Neumann Monson Architects
Shive-Hattery
"CX Pilots worked tirelessly to help us achieve our goals, leveraging deep B2B knowledge to ensure our success."
Tim Schroeder
President
Neumann Monson Architects
Engineering
CX for engineering firms translating client experience across infrastructure and design engagements into profitability.
Unique Expertise:
One engineering client saw an 8% digital revenue lift and 58% more site traffic.
Companies we’re proud to work with:
National Instruments
Stantec
Want clients aligned from kickoff through delivery, even years later? We build the CX systems to make it real.
Tech
CX for tech companies translating customer experience into net revenue retention and expansion
Companies we’re proud to work with:
IBM
Honeywell
Google
Siemens
Want to turn public trust into lasting engagement? We help mission-driven organizations make that connection.
What We Do

Solutions

Experience Strategy & Design
Change Management
Customer Understanding
Digital Experience
Journey Mapping

Experience Strategy & Design

We assess where you stand today, set a clear vision, and build a roadmap with the metrics and governance to keep the program accountable and moving, well past kickoff.
Customer Experience
Governance
Assessments
Metrics
Service Blueprinting
Vision + Roadmap
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Change Management

We build leadership consensus, train your teams, and turn customer experience into how the firm actually operates, from strategy through daily practice.
Employee Experience
Culture + Adoption
Leadership Consensus
Engagement Strategy
Training
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Customer Understanding

We build real customer understanding from research and strategy to VoC programs and insight activation, grounded in social-scientific rigor.
VoC Architecture
VoC Strategy
Customer Research
VoC Implementation
Insight Activation
Journey Mapping
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Digital Experience

UX design grounded in research with real users, from information architecture to design systems and usability testing. Every decision gets validated before it ships, cutting post-launch costs and driving revenue growth.
UX Strategy & Discovery
User Research
Usability Testing
Information Architecture
UX Design
Design System Governance
Implementation
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JouRney Mapping

Understand the end-to-end pathway and every interaction someone has with your organization using our proprietary outcome oriented journey mapping methodology. Every team ends up aligned around the customer journey.
Customer Experience
Prioritize Improvements
Cross-Team Alignment
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What does a CX consulting firm actually do?

A customer experience consulting firm helps organizations design, build, and manage the systems shaping both customer and employee experiences. While many firms focus primarily on strategy, effective CX consulting connects operational improvements directly to measurable business outcomes such as retention, efficiency, responsiveness, and long-term growth.

At CX Pilots, we help organizations build scalable customer experience management programs that improve how firms operate internally and how clients experience the business externally. That work often includes designing voice of customer programs, building governance structures, aligning leadership teams, improving workflows, and strengthening customer-centric cultures across the enterprise.

Professional services firms face very different experience challenges than traditional consumerbrands. Accounting firms, insurance firms, legal firms, engineering organizations, and financialservices companies often rely on relationship-driven business models where trust, responsiveness, communication, and consistency directly impact retention and revenue.

This is why organizations often seek a specialized CX consulting firm for accounting firms or a CX consulting firm for insurance companies rather than relying on generalist consultants who may overlook the operational complexities shaping professional services relationships.

Strong B2B CX strategy work requires more than surveys and dashboards. Clients experience the organization as a whole, which means disconnected systems, inconsistent communication, inefficient handoffs, and unclear ownership structures all contribute to friction across the customer journey.

At CX Pilots, we believe experience management should never operate separately from business performance. The strongest CX programs improve both relationships and operational outcomes simultaneously.

That is why organizations often engage CX Pilots to help with:

  • Launching a first customer experience program
  • Recovering from stalled CX initiatives
  • Scaling customer experience management acrossmultiple offices or global teams
  • Building operational accountability around CX outcomes
  • Improving employee and client experiencessimultaneously

Our work frequently includes:

  • Voice of customer program development
  • CX governance frameworks
  • Metrics and measurement systems
  • Organizational change management
  • Executive alignment workshops
  • Operational redesign efforts